Articles by Jason Snell
Why Apple's most baffling decisions aren't so crazy
Making sense of seemingly odd choices requires a view from Apple's standpoint.
Ultra, Max, and the next big thing: How Apple's 2023 will change everything
The Dynamic Island becomes fully part of the iPhone's product lineup, and we'll finally see Apple's long-rumored headset.
2023 is shaping to be Apple's biggest year yet
Could we see a 15-inch MacBook Air, iMac Pro, and a larger iPad Pro? Count on it.
The Mac fell short but still blew us away in 2022
COVID lockdowns, software issues, and supply chain struggles all kept Apple from reaching its full potential in 2022.
Apple TV isn't ready for the prime-time spotlight
If Apple is serious about sports, tvOS needs some serious upgrades.
Why I'm thankful for Universal Control
Universal Control is great and has opened up new ways to use the iPad and Mac.
Apple can be great or it can be Google–but it can't be both
Apple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions.
Booming Macs and shrinking Services aren't all they're cracked up to be
Apple announced its fiscal fourth-quarter results, and its Services have hit a bit of a roadblock.
How will Apple's new products arrive this month?
Will Apple's slate of October releases get their own in-person event? A video keynote? Or just a plain old press release?
Stage Manager on iPad is too important to get wrong
Stage Manager is a big deal for the iPad because it gives it windows for the first time--and that makes it a huge job for Apple.
Once again, only Apple has the courage to change
The switch to eSIM only is another example of how Apple can sway the whole cell phone market in one direction.
New products expose Apple's surprising silicon struggles
Apple has had to shift gears due to the slowing pace of iPhone chip development.
Apple is here to remind you that your life is precious
Apple doesn't want to scare you, but it's building features designed to keep you from dying.
iPhone 14 Pro first look
The new Dynamic Island merges hardware and software while answering the question, "Do you think Apple regrets not giving the notch a brand name?"
Apple Watch Ultra first look
Jason Snell takes a quick look at the new Apple Watch Ultra from the Steve Jobs Theater at Apple Park in Cupertino, California.
The iPhone is brilliant. The iPhone 14 will be boring
Apple is focusing on improvements over innovations as we wait for the next big thing to arrive.
