If you’re looking for an Apple deal Black Friday weekend is a great time to shop. No matter what Apple product you’re looking to buy, you are likely to find a great price on it.
But Black Friday isn’t just one weekend. We see deals starting in early November, and culminating in the post-Thanksgiving weekend. In 2023 Black Friday falls on Friday November 24 and Cyber Monday on Monday November 27. In the weeks leading up to Black Friday–and on Black Friday itself–we expect to see some truly fantastic deals. For example, in 2022 we saw up to $500 off the MacBook Pro, over $100 off iPads and Apple Watches, and all-time-low prices on AirPods.
If you want to get the best savings during Black Friday 2023 stay glued to Macworld as we will be tracking them all.
You don’t have to wait for Black Friday to get a good deal on an Apple product though. Every month we collect the best Apple deals we’ve seen and list them here: Best Apple Deals right now.
Black Friday: Apple’s shopping event
Every year Apple is holds a four-day shopping event from Black Friday (November 25) to Cyber Monday (November 28). This isn’t a ‘sale’ in the traditional sense. Apple doesn’t discount products, instead Apple gives away gift cards ranging from $25-$250, but the newest devices are all excluded.
The best deal from Apple’s Black Friday 2022 shopping event was the iPhone 12, which costs $599/£649 and came with a $50/£50 gift card. You could also get a $50/£50 gift card when you buy an Apple Watch SE, which starts at $249/£259. The biggest voucher on offer was $250/£250 which came with a 14- or 16-inch MacBook Pro.
Black Friday: Best Apple deals
To give you an idea of what to expect for 2023, here are the highlights of the Apple deals we saw over Black Friday 2022.
We’ll start with the U.S. deals but if you are in the U.K. you’ll see those deals below the first section.
U.S. deals
MacBook
- Amazon, M1 MacBook Air 256GB: $799 ($200 off)
- Amazon, M2 MacBook Air 256GB: $1,049 ($150 off)
- Amazon, M2 MacBook Air 512GB: $1,349 ($150 off)
- Amazon, 13-inch M2 MacBook Pro (256GB SSD): $1,149 ($150 off)
- Best Buy: 13-inch M2 MacBook Pro (512GB SSD): $1,349 ($150 off)
- Amazon, 14-inch M1 Pro MacBook Pro (8-core CPU, 14-core GPU, 16GB RAM, 512GB SSD): $1,600 ($399 off)
- Amazon, 14-inch M1 Pro MacBook Pro (10-core CPU, 16-core GPU, 16GB RAM, 1TB SSD): $2,000 ($499 off)
- Amazon, 16-inch M1 Pro MacBook Pro (10‑core CPU, 16‑core GPU, 16GB RAM, 512TB SSD): $2,000 ($499 off)
- Amazon, 16-inch M1 Pro MacBook Pro (10‑core CPU, 16‑core GPU, 16GB RAM, 1TB SSD): $2,200 ($499 off)
- Amazon, 16-inch M1 Max MacBook Pro (10-core CPU, 32-core GPU, 32GB RAM, 1TB SSD): $3,100 ($399 off)
iMac and Mac mini
- Amazon, 24-inch M1 iMac (8‑core CPU, 7‑core GPU, 8GB RAM, 256GB): $1,149 ($150 off)
- Amazon, 24-inch M1 iMac (8‑core CPU, 8‑core GPU, 8GB RAM, 256GB): $1,350 ($149 off)
- Amazon, 24-inch M1 iMac (8‑core CPU, 8‑core GPU, 8GB RAM, 512GB): $1,550 ($149 off)
- Expercom, Mac Studio M1 Max (10-core CPU, 24-core GPU, 32GB unified memory, 512GB SSD): $1,799 ($200 off)
AirPods
- Amazon, AirPods Max: $449 ($100 off)
- Amazon, AirPods Pro (2nd-gen): $200 ($49 off)
- Walmart, AirPods Pro (1st-gen): $159 ($90 off)
- Amazon, AirPods (2nd gen): $79 ($50 off)
- Costco, AirPods (3rd gen, MagSafe case): $150 ($29 off)
HomePod
- Best Buy, HomePod mini (all colors) $94.99 ($5 off)
Apple Watch (2022)
- Amazon, Apple Watch Ultra: $739 ($60 off)
- Amazon, Apple Watch Series 8, 41mm (GPS): $349 ($50 off)
- Amazon, Apple Watch Series 8, 45mm (GPS): $380 ($49 off)
- Amazon, Apple Watch Series 8, 41mm (Cellular): $449 ($50 off)
- Amazon, Apple Watch Series 8, 45mm (Cellular): $479 ($50 off)
- Amazon, Apple Watch SE (2nd gen, 40mm): $229 ($20 off)
- Amazon, Apple Watch SE (2nd gen, 44mm): $259 ($20 off)
Apple Watch (Older models)
- Walmart, Apple Watch SE (1st gen, 40mm): $149 ($130 off)
- Walmart, Apple Watch SE (1st gen, 44mm): $179 ($130 off)
iPad
- Target, 2021 iPad Pro (11-inch, 512GB): $850 ($249 off)
- Amazon, 2022 12.9-inch iPad Pro (128GB): $999 ($100 off)
- Amazon, 2022 iPad Pro (11-inch, 128GB): $739 ($60 off)
- Amazon, 2022 iPad Pro (11-inch, 256GB): $849 ($50 off)
- Target, 2021 iPad mini (64GB): $400 ($99 off)
- Amazon: 2022 iPad Air (64GB): $549 ($50 off)
- Amazon: 2022 iPad Air (256GB): $679 ($70 off)
- Amazon: 2022 iPad (10th-gen, 64GB): $419 ($30 off)
- Amazon: 2021 iPad (9th-gen, 64GB): $270 ($59 off)
iPad accessories
- Amazon, Magic Keyboard (12.9-inch): $299 ($50 off)
- Amazon, Magic Keyboard (11-inch): $249 ($50 off)
- Amazon, Apple Pencil (1st gen): $94.99 ($5 off)
- Amazon, Apple Pencil (2nd-gen): $89 ($40 off)
iPhone accessories
- Amazon, MagSafe charger: $30 ($9 off)
- Amazon, AirTag (single): $25 ($4 off)
- Amazon, AirTag Loop (blue): $11 ($18 off)
- Amazon, Leather Key Ring (yellow): $19 ($15 off)
- Amazon, MagSafe Battery Pack: $75 ($24 off)
- Amazon, MagSafe Duo Charger: $97.49 ($31.51 off)
- Amazon, Apple Leather Wallet with MagSafe: $45 ($14 off)
- Amazon, iPhone 14 Pro silicon case: $37.49 ($11.51 off)
- Amazon, iPhone 14 Pro Max silicon case: $37.49 ($11.51 off)
Apple TV
- Amazon, 2021 Apple TV 4K (32GB): $79.99 ($100 off)
- Amazon, 2022 Apple TV 4K (64GB): $123.49 ($6.51)
- Amazon, 2022 Apple TV 4K (128GB): $142.49 ($7.51 off)
Displays
- Amazon, Apple Studio Display (Standard Glass, Tilt-Adjustable Stand): $1,499 ($100 off)
- Amazon, Apple Studio Display (Nano-Texture Glass, Tilt-Adjustable Stand): $1,749 ($150 off)
- Amazon, Apple Pro Display XDR: $4,700 ($299 off)
Mac accessories
- Amazon, Magic Keyboard with Numeric keypad: $102 ($27 off)
- Amazon, Magic TrackPad for $115 ($14 off)
- Amazon, Magic Mouse: $74($5 off)
U.K. deals
MacBooks
- KRCS, M2 MacBook Air 256GB: £1,096.47 (£152.53 off)
- KRCS, M2 MacBook Air 512GB: £1,359.84 (£189.16 off) – select 10-core GPU, 512GB, 35W adapter
- KRCS: M1 MacBook Air 256GB: £877.99 (£122 off)
- KRCS, M2 13in MacBook Pro, 256GB: £1,184.26 (£164.74 off)
- KRCS, M2 13in MacBook Pro, 512GB: £1,359.84 (£190 off) – select the 512GB model
- KRCS, M1 Pro 14in MacBook Pro, 14-core GPU: £1,709.97 (£189.90 off)
- KRCS, M1 Pro 14in MacBook Pro, 16-core GPU: £1,979.10 (£299 off) – choose the 16 core GPU, 16GB RAM configuration
- Amazon, M1 Pro 16in MacBook Pro, 16-core GPU: £2,129 (£270 off)
- KRCS, M1 Pro 16in MacBook Pro, 16-core GPU, 1TB: £2,339.10 (£259.90 off) – select the 1TB model
- KRCS, M1 Max 16in MacBook Pro, 32-core GPU: £2,799 (£500 off) – select the M1 Max 32-core GPU model and 1TB
iMac & Mac mini
- KRCS, M1 Mac mini, 256GB: £613 (£86 off).
- KRCS, M1 Mac mini, 512GB: £809 (£89.90 off). Choose the 512GB model.
- Currys, 24-inch M1 iMac, 7-core GPU: £1,124 (£125 off). AO.com has the same deal.
- Amazon, 24-inch M1 iMac, 8-core GPU: £1,275 (£174 off). AO.com has the same deal.
- KCRS, Mac Studio M1 Max (10-core CPU, 24-core GPU, 32GB unified memory, 512GB SSD): £1,799.10 (£200 off)
AirPods
- John Lewis, AirPods (2nd gen): £115 (£24 off, plus 2-year guarantee)
- Very: AirPods (2nd gen): £115 (£24 off)
- Laptops Direct, AirPods (3rd gen, MagSafe case): £159 (£30 off)
- Costco, AirPods (3rd gen, MagSafe case): £174.99 (£14.01 off)
- Costco, AirPods Pro (2nd gen): £219.99 (£29.01 off)
- John Lewis, AirPods Pro (2nd gen): £229 (£20 off, plus 2-year guarantee)
- Amazon, AirPods Pro (2nd gen): £229 (£20 off)
- Costco, AirPods Max: £489.99 (£59.01 off)
- Amazon: AirPods Max: £525.96 (£23.04 off)
iPads
- Amazon: 2022 iPad Pro 11-inch: £849 (£50 off)
- Very: 2022 iPad Pro 11-inch: £849 (£50 off)
- John Lewis: 2022 iPad Pro 11-inch: £859 (£40 off, plus two-year warranty)
- AO: 2022 iPad Pro 12.9-inch: £1,203 (£46 off)
- John Lewis: 2022 iPad Pro 12.9-inch: £1,209 (£40 off, plus two-year warranty)
- Currys: 2021 iPad mini: £459 (£110 off)
- Amazon: 2021 iPad mini (64GB, cellular): £594.97 (£154.03 off)
- Amazon: 2021 iPad mini (256GB): £611.97 (£137.03 off)
- John Lewis: 2022 iPad Air: £569 (£100 off, plus two-year warranty)
- Amazon: 2022 iPad Air: £569 (£100 off)
- Currys: 2022 iPad Air: £569 (£100 off)
- Argos: 2022 iPad Air: £569 (£100 off)
- Amazon: 2022 iPad Air (256GB): £719 (£130 off)
- Amazon: 2022 iPad 10.9-inch: £469 (£30 off)
- AO: 2022 iPad 10.9-inch: £469 (£30 off)
- Very: 2022 iPad 10.9-inch: £469 (£30 off)
- John Lewis: 2022 iPad 10.9-inch: £479 (£20 off, plus two-year warranty)
- John Lewis: 2021 iPad 10.2-inch: £309 (£60 off, plus two-year warranty)
- Amazon: 2021 iPad 10.2-inch: £309 (£60 off)
- Amazon: 2021 iPad 10.2-inch (256GB): £459 (£90 off)
iPad accessories
- Amazon U.K., Magic Keyboard (12.9-inch): £319 (£60 off)
- Amazon U.K., Magic Keyboard (11-inch): £299 (£20 off)
- Amazon U.K., Apple Pencil (2nd-gen): £119 (£20 off)
Apple Watch
- Amazon, Apple Watch Ultra: £819 (£30 off)
- AO: Apple Watch Ultra: £823 (£26 off)
- John Lewis, Apple Watch Ultra: £829 (£20 off, plus two-year warranty)
- Amazon, Apple Watch Series 8: £399 (£20 off)
- John Lewis, Apple Watch Series 8: £399 (£20 off, plus two-year warranty)
- John Lewis, 2nd-gen (2022) Apple Watch SE: £249 (£10 off, plus two-year warranty)
- Amazon, 2nd-gen (2022) Apple Watch SE: £249 (£10 off)
- John Lewis, 2021 Apple Watch SE (44mm): £254 (£15 off, plus two-year warranty)
- Amazon, Apple Watch Series 7: £299 (£70 off)
- Currys, Apple Watch Series 7: £309 (£60 off)
- Amazon, Apple Watch Series 7 (cellular): £389 (£80 off)
iPhone
- Amazon, iPhone 14: £829 (£20 off)
- Amazon, iPhone 14 Plus: £929 (£20 off)
- Laptops Direct, iPhone 14 Plus: £929 (£20 off–not a “£188” saving as claimed on the site)
- Amazon, iPhone 13 mini: £639 (£10 off)
- Amazon, iPhone 13 mini (256GB): £729 (£30 off)
- Amazon, iPhone 13 (128GB): £729 (£20 off)
- Laptops Direct: iPhone 13 (128GB): £729 (£20 off)
- Amazon, iPhone 13 (256GB): £829 (£30 off)
- Argos, iPhone 12 mini: £528 (£51 off–bear in mind that it’s two years old)
- John Lewis, get a free Apple 20W USB-C Power Adapter with selected iPhones
iPhone accessories
- Amazon U.K., Apple MagSafe Battery Pack: £79 (£20 off)
- Amazon U.K., Apple MagSafe Duo Charger: £99 (£30 off)
- Amazon U.K., Apple MagSafe Charger: £39 (£6 off)
- O2, pack of four Apple AirTags for £89 (£30 off)
- Amazon U.K., AirTag 4-pack: £99 (£20 off)
- Currys, single AirTag for £28.99 (£6 off)
- Amazon U.K., AirTag Leather Loop: £25.96 (£19.04 off)
- Amazon U.K., up to 34 percent off iPhone 14 and 14 Pro cases
Apple TV
- KRCS, 2022 Apple TV 4K (64GB): £141.55 (£7.45 off)
- KRCS: 2022 Apple TV 4K (128GB): £160.55 (£8.45 off)
Accessories
- Currys, Apple Magic Keyboard with Touch ID for £129, usually £149 (£20 off)
- Amazon, Magic TrackPad for £103, usually £129 (£26 off)
- Ebuyer, black version of the Magic TrackPad for £135.99, usually £149 (£13 off)
- John Lewis, 2021 Magic Mouse for £63, usually £79 (£16 off)
- Currys, Apple Magic Keyboard, with numeric keys, without Touch ID for £106.99, usually £129 (£22 off)
- John Lewis, Magic Keyboard without Touch ID for £79, usually £99 (£20 off)
- Currys, Apple Pencil (2nd gen) for £119, usually £139 (£20 off). John Lewis has the same deal
Black Friday: Where to shop for Apple deals
Stay tuned to Macworld all throughout the Black Friday weekend to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:
If you’re based in the U.K., you’ll find deals at the following shops:
Black Friday 2022: All Apple deals
Stay on top of the best Black Friday deals as they arrive with our dedicated roundups
Best Black Friday 2023 MacBook deals
Best Black Friday 2023 Mac deals
Best Black Friday 2023 AirPods deals
Best Black Friday 2023 Apple Watch deals
Best Black Friday 2023 iPad deals
Best Black Friday 2023 iPhone deals
Best Black Friday 2023 Apple TV deals
Author: Michael Simon, Executive Editor
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.