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More ColorApple's nowhere when it comes to AI. That's the narrative. The thing is, it's not true. At least, not yet. More ColorIt's a question of when, not if. More ColorApple's carefully crafted ecosystem will allow it to build a new platform that feels both fresh and familiar.
More ColorBase storage and upgrade pricing are pain points too. More ColorThe mute switch might actually become useful. More ColorApple is about to unleash the full power of the Mac. More Color
Four scenarios that could spell Apple's doom.
More ColorApple had its first year-over-year decline in four years, but Tim Cook and company see light coming through the tunnel. More ColorThe new M2 Pro and M2 Max chips are closely related. They're based on the same foundation, but each chip has different characteristics that you need to consider. More ColorApple is entering a new market with a high-priced and high-risk device. The best way to hype it might be to tell regular people not to buy it. More ColorMaking sense of seemingly odd choices requires a view from Apple's standpoint. More ColorCould we see a 15-inch MacBook Air, iMac Pro, and a larger iPad Pro? Count on it. More ColorCOVID lockdowns, software issues, and supply chain struggles all kept Apple from reaching its full potential in 2022. More ColorIf Apple is serious about sports, tvOS needs some serious upgrades. More ColorUniversal Control is great and has opened up new ways to use the iPad and Mac. More ColorApple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions. More ColorOld devices are the new bargains. More ColorApple announced its fiscal fourth-quarter results, and its Services have hit a bit of a roadblock. More ColorWill Apple's slate of October releases get their own in-person event? A video keynote? Or just a plain old press release?
More ColorStage Manager is a big deal for the iPad because it gives it windows for the first time–and that makes it a huge job for Apple.