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Apple’s AI future could be a lot brighter than it seems
Apple's nowhere when it comes to AI. That's the narrative. The thing is, it's not true. At least, not yet.More Color
Ads are coming to Apple TV+ because Apple hates losing and loves money
It's a question of when, not if.More Color
Apple's AR headset will lean on a lot of old tech
Apple's carefully crafted ecosystem will allow it to build a new platform that feels both fresh and familiar.More Color
Declining software quality is just one of the many issues bugging Apple users
Base storage and upgrade pricing are pain points too.More Color
The Action button is perfect for the iPhone 15
The mute switch might actually become useful.More Color
The Mac is about to enter a performance supercycle
Apple is about to unleash the full power of the Mac.More Color
Down is up: iPhone slumps, iPad soars, and big is small
Apple had its first year-over-year decline in four years, but Tim Cook and company see light coming through the tunnel.More Color
M2 Pro vs M2 Max: Small differences have a big impact on your workflow (and wallet)
The new M2 Pro and M2 Max chips are closely related. They're based on the same foundation, but each chip has different characteristics that you need to consider.More Color
If Apple wants its Reality headset to succeed, maybe it shouldn't actually sell it
Apple is entering a new market with a high-priced and high-risk device. The best way to hype it might be to tell regular people not to buy it.More Color
Why Apple's most baffling decisions aren't so crazy
Making sense of seemingly odd choices requires a view from Apple's standpoint.More Color
2023 is shaping to be Apple's biggest year yet
Could we see a 15-inch MacBook Air, iMac Pro, and a larger iPad Pro? Count on it.More Color
The Mac fell short but still blew us away in 2022
COVID lockdowns, software issues, and supply chain struggles all kept Apple from reaching its full potential in 2022.More Color
Apple TV isn't ready for the prime-time spotlight
If Apple is serious about sports, tvOS needs some serious upgrades.More Color
Why I'm thankful for Universal Control
Universal Control is great and has opened up new ways to use the iPad and Mac.More Color
Apple can be great or it can be Google–but it can't be both
Apple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions.More Color
As Apple's prices keep rising, where will value come from?
Old devices are the new bargains.More Color
Booming Macs and shrinking Services aren't all they're cracked up to be
Apple announced its fiscal fourth-quarter results, and its Services have hit a bit of a roadblock.More Color
How will Apple's new products arrive this month?
Will Apple's slate of October releases get their own in-person event? A video keynote? Or just a plain old press release?More Color